WWE Wrestling concert tickets Canton Memorial Civic Center The assets of Extreme Championship WWE Wrestling tour tickets (ECW), which had folded after filing for bankruptcy protection in April 2001, were purchased by WWE Wrestling in mid-2003.
In late 2005 WWE Wrestling Raw returned after a five-year stint on TNN (now Spike TV) to its original home USA Network. In the TNN days, WWE Wrestling got all advertising revenue during commercial breaks into their own pockets, now on USA Network, USA Network gets all advertising revenue. So, WWE Wrestling had to invest into other lines of products introducing WWE Wrestling 24/7, an on-demand subscription-only channel which shows classic wrestling matches from WWE Wrestling's vast video library (more than 80,000 hours) and WWE Wrestling produced content other than wrestling. In 2006, due to contracts with NBC Universal, parent company of USA Network, WWE Wrestling had the chance to revive its classic Saturday night show WWE Wrestling Saturday Night's Main Event (SNME) on NBC after a thirteen-year hiatus. WWE Wrestling had the chance to promote the company on a national network and not only on cable channels like The CW and USA Network. SNME airs occasionally on NBC as a WWE Wrestling special series.
For four weeks before the official premiere (and in preparation for the impending removal of UPN in several markets by the debut of MyNetworkTV on September 5, 2006) of Friday Night SmackDown! on the CW on September 22, 2006, Tribune Broadcasting television stations in six major markets (including WPIX in New York City and KTLA in Los Angeles) aired WWE Wrestling's Friday Night SmackDown! early in September 2006. Two other future affiliates of The CW, WCWJ in Jacksonville, Florida and WIWB in Green Bay, Wisconsin, also aired SmackDown! in early September as well.
In early to mid-2002, WWE Wrestling underwent a process they called the "Brand Extension". WWE Wrestling divided itself into two "de facto" wrestling promotions with separate rosters, storylines and authority figures. Raw and SmackDown! would host each division, give its name to the division and essentially compete against each other. The split was a result of WWF purchasing their two biggest competitors, WCW and ECW. The brand extension was publicly announced during a telecast of WWF Raw on March 25, 2002, and became official the next day.