WWE Wrestling tour American Bank Center tickets On March 10, 1997, Monday Night Raw officially became Raw is War. The March 17, 1997 episode featured a heated Bret Hart/Vince McMahon ringside altercation (that unknowingly foreshadowed events in November) with profanity normally unheard on TV. Brian Pillman did a series of "XXX Files" segments with Terri Runnels, which further "pushed the envelope". These segments ended prematurely with the September 29, 1997 episode of Raw, after the death of Pillman on October 5, 1997 due to hereditary heart problems.
Following the cancellation of Star Trek: Enterprise, SmackDown! was renamed Friday Night SmackDown! and moved into Enterprise's former timeslot in the United States. WWE Wrestling promoted this move with the tagline "TV that's changing Friday nights." Friday Night SmackDown! made its season premiere on September 9, 2005. The program still aired on Thursdays in Canada on the Score. In the United Kingdom and Australia, their stations Sky Sports and FOX8 air SmackDown! on Fridays before the United States due to the time difference. This is the first time a major weekly WWE Wrestling show airs internationally before it hits screens in the U.S.
Wrestlers now would become show-exclusive, wrestling for their specific show only. At the time this excluded the WWE Wrestling Undisputed Championship and WWE Wrestling Women's Championship, as those WWE Wrestling titles would be defended on both shows. In August 2002, WWE Wrestling Undisputed Champion Brock Lesnar refused to defend the title on Raw, in effect causing WWE Wrestling's title to become exclusive to SmackDown! The following week on Raw, General Manager Eric Bischoff awarded a newly instated World Heavyweight Championship to Raw's designated #1 contender, Triple H. Due to the fact that since the WWE Wrestling Undisputed Championship was now SmackDown! exclusive it was no longer seen as "undisputed". Following this, the WWE Wrestling Women's Championship soon became Raw-exclusive as well. As a result of the Brand Extension, an annual "draft lottery" was instituted to exchange members of each roster and generally refresh the lineups.
According to several reports, the elder McMahon warned WWE Wrestling's son: "Vinny, what are you doing? You'll wind up at the bottom of a river." In spite of such warnings, the younger McMahon had an even bolder ambition: the WWF would tour nationally. Such a venture, however, required huge capital investment; one that placed the WWF on the verge of financial collapse. The future of not just McMahon's experiment, but also the WWF, the NWA, and the whole industry came down to the success or failure of McMahon's groundbreaking concept, WrestleMania. WrestleMania was a pay-per-view extravaganza (in some areas; most areas of the country saw WrestleMania available on closed-circuit television) that McMahon marketed as being the Super Bowl of professional wrestling. The concept of a wrestling supercard was nothing new in North America; the NWA had been running Starrcade a few years prior to WrestleMania, and even the elder McMahon had marketed large Shea Stadium cards viewable in closed-circuit locations. However, McMahon wanted to take the WWF to the mainstream, targeting the public who were not regular wrestling fans. He drew the interest of the mainstream media by inviting celebrities such as Mr. T and Cyndi Lauper to participate in the event. MTV, in particular, featured a great deal of WWF coverage and programming at this time, in what was termed the Rock 'n' WWE Wrestling tour tickets American Bank Center Connection.