WWE Wrestling tour tickets The program has recently been defended heavily by WWE Wrestling and its employees in the wake of several illegal pharmacy busts that link WWE Wrestling performers to steroid purchases even after the policy was put into place. WWE Wrestling openly suspended/released 11 performers immediately following release of their names in conjunction with anabolic steroid purchases. The program has fallen under intense scrutiny from branches of the media and professionals in the field of doping, who claim that not only has WWE Wrestling overlooked, if not, encouraged steroid use prior to these pharmacy busts, but that the steroid testing itself is blatantly misleading. Under WWE Wrestling drug testing policy, positive test thresholds for anabolic steroids are more than twice that of all other major sporting outfits including the Olympic committee.
After WrestleMania XIV in March 1998, the WWF regained the lead in the Monday Night Wars with its new "WWF Attitude" brand, led in particular by rising stars Steve Austin, The Rock and Mankind. The classic feud between the villainous WWF Chairman Vince McMahon (who was re-imagined and re-branded from the color commentator into the evil company chairman character Mr. McMahon after the real-life Montreal Screwjob incident) and fan favorite Steve Austin (who had been released by Bischoff in the summer of 1995 for not being marketable) caught the imaginations of fans. The April 13, 1998 episode of Raw, headlined by a match between Austin and McMahon, marked the first time that WCW had lost the head-to-head Monday night ratings battle in the 84 weeks since 1996.
While Raw was taking a new approach to programming, Nitro would start producing lackluster shows with the same storylines. Older stars such as Hogan and Nash frequented the main events, while younger talent such as Chris Jericho, Chris Benoit and Eddie Guerrero were not given opportunities to advance, and the only newcomers elevated to main-event status at this time were Bill Goldberg and Diamond Dallas Page.
Wrestlers now would become show-exclusive, wrestling for their specific show only. At the time this excluded the WWE Wrestling Undisputed Championship and WWE Wrestling Women's Championship, as those WWE Wrestling titles would be defended on both shows. In August 2002, WWE Wrestling Undisputed Champion Brock Lesnar refused to defend the title on Raw, in effect causing WWE Wrestling's title to become exclusive to SmackDown! The following week on Raw, General Manager Eric Bischoff awarded a newly instated World Heavyweight Championship to Raw's designated #1 contender, Triple H. Due to the fact that since the WWE Wrestling Undisputed Championship was now SmackDown! exclusive it was no longer seen as "Undisputed". Following this, the WWE Wrestling Women's Championship soon became Raw-exclusive as well. As a result of the Brand Extension, an annual "draft lottery" was instituted to exchange members of each roster and generally refresh the lineups.