WWE Wrestling tour tickets Trent Fm Arena - Nottingham On December 10, 2007 Raw celebrated its 15th anniversary in a three-hour spectacular on the USA Network with the returns of Stone Cold Steve Austin, Rob Van Dam, The Godfather, Steve Blackman, Howard Finkel, Ted DiBiase, Eric Bischoff, Marty Jannetty, Gangrel, Trish Stratus, Lita, Sunny, Hulk Hogan and Mick Foley (as Mankind) among others. Along with several reunions of former tag teams and also included a 15-man "15 Years of Raw" battle royal. The Raw 15th Anniversary DVD was also released which featured some of the most memorable moments in Raw history.
Steve Austin became the new face of the company, starting with WWE Wrestling's Austin 3:16 speech, shortly after defeating Jake Roberts in the tournament finals at the 1996 King of the Ring pay-per-view. The WWF began broadcasting more violence, swearing, and more edgy angles in its attempt to compete with World Championship Wrestling. After Bret Hart left for WCW following the Montreal Screwjob incident, Vince McMahon used the resulting backlash in the creation of WWE Wrestling's "Mr. McMahon" character, a dictatorial and fierce ruler who favored heels who were "good for business" over "misfit" faces like Austin. This, in turn, led to the Austin vs. McMahon feud, which, along with the formation of D-Generation X, laid the foundation for the Attitude Era. The Attitude Era also featured the established Monday Night Wars, where both WCW and the WWF had Monday night shows that competed against each other in the ratings. Many new faces came into the WWF such as Mankind (known then as Cactus Jack from Extreme Championship Wrestling), Chris Jericho, The Rock (then known as Rocky Maivia), Kane, and the 1996 Olympic gold medalist, Kurt Angle.
At the SmackDown! taping on January 10, 2006, Batista had to forfeit the World Heavyweight Championship because of a triceps injury. SmackDown General Manager Theodore Long made a Battle Royal for the vacant title. The winner was at the time Raw superstar Kurt Angle, who later switched to the SmackDown brand. In a break from their traditional role of acting as if SmackDown! is not pre-recorded, WWE.com had a photograph of Angle holding WWE Wrestling's new title on the main page. WWE Wrestling also did this when Edge cashed in WWE Wrestling's Money in the Bank contract to win the World Heavyweight Championship from The Undertaker and when The Great Khali won a battle royal after Edge's injury.
After WrestleMania XIV in March 1998, the WWF regained the lead in the Monday Night Wars with its new "WWF Attitude" brand, led in particular by rising stars Steve Austin, The Rock and Mankind. The classic feud between the villainous WWF Chairman Vince McMahon (who was re-imagined and re-branded from the color commentator into the evil company chairman character Mr. McMahon after the real-life Montreal Screwjob incident) and fan favorite Steve Austin (who had been released by Bischoff in the summer of 1995 for not being marketable) caught the imaginations of fans. The April 13, 1998 episode of Raw, headlined by a match between Austin and McMahon, marked the first time that WCW had lost the head-to-head Monday night ratings battle in the 84 weeks since 1996.